Instead of advertising for you think are interested, it is often better to promote for you know is interested. With Google remarketing, you can customize messages or offers to specific visitors based on what they read or done on your site.

Think ahead – define your goals now and in the future

As much as possible, we need to build something that can be delivered a year or two from now on instead of requiring a complete changeover. So defining your nearest mobile website needs as well as your long-term ones and consider pros and cons of the value that an app gives vs. investing in a site that works on different devices.

Know your audience and what they are using

Other things to consider are how the target audience uses their phone and what and if they have a reliable internet connection. The latter is especially important if, for example, users will fill in forms on their mobile devices.

Understand mobile website usage and behavior patterns

In fact, a large part of our mobile site usage happens when we have time to kill or when we sat on the sofa and affected how we approach things.

It’s better to base your design decisions on the theory that we are increasingly using our phones for the same tasks we do on the desktop, as it’s actually what’s already happening. But as much as possible, research the details of your target audience to understand what is right for them.